Pricing & Plans for teams that want to win AI search — not guess it
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Frequently Asked Questions
Can Surfer help me with AI visibility?
Of course! Surfer is the most complete platform for AI Search Optimization and visibility.
- AI Tracker helps you track, measure, and improve your AI visibility with clear insights on your Visibility Score, mention gaps, competitor share of voice, and more.
- Topical Map helps you research and plan new content clusters designed to increase your topical authority and position you as an expert in your niche, thereby enhancing your chances of being cited and mentioned.
- Content Audit helps you monitor your content's performance, notifies you about ranking drops so you can act fast, and suggests articles with the best quick-win potential to refresh (the fresher your content, the higher its chances of being mentioned and cited).
- Content Editor's live guidelines help you write new and refresh existing content in a way that is rewarded in AI answers and in SERPs.
How does Surfer work?
Surfer shows you how AI models like ChatGPT, Gemini, Perplexity, AI Overviews, and AI Mode talk about your brand, and helps you change it.
Track. AI Tracker follows the prompts your buyers ask in AI models. You see where AI models mention and cite you, where they recommend competitors instead (your mention gaps), and how they describe your brand.
Act. Topical Map, Content Editor, and Content Audit help you plan, write, and refresh the content AI models pick up and cite. All guidelines are real-time and competition-based, built on NLP solutions, machine learning, and an analysis of over 500 web and AI signals.
Grow. The same content is designed to improve both AI citations and rankings, so classic SEO keeps working for you while your AI visibility grows. AI search, without the guesswork.
Who uses Surfer?
Surfer is used by brands, agencies, in-house teams, and individuals who want to be mentioned and cited in AI answers, and keep growing organic traffic from Google. Surfer’s community grows every day and currently includes 150,000+ customers from 159+ countries. Among them are well-known brands, such as Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks, and, hopefully, you! 🤞
What languages does Surfer support?
Surfer works with all languages! A full list of supported languages is available in our Knowledge Base.
Can I upgrade or downgrade my account after purchase?
Absolutely! You can upgrade or downgrade your subscription from the in-app billing section under the Change Plan button at any time. For assistance, feel free to reach out to us via chat or at support@surferseo.com!
What is your cancellation policy?
To minimize the hassle on your side, we automatically renew your plan for each new billing period.
You can turn off the auto-renewal feature at any point via the in-app Billing page.
This will not result in an immediate closure of your account or its deletion - we simply won’t renew your ongoing plan for the next billing period. You'll have access to the app until the end of the already-paid billing period, regardless of the exact date you cancel.
In case of any issues with your renewal or cancellation, please reach out to the Support team via chat or email. You can also find detailed instructions in our guide.
What payment methods do you accept?
We accept credit and debit cards (monthly & yearly subscriptions), and bank transfers (yearly subscriptions only). We do not support PayPal payments at the moment.
If I have the annual plan, do my credits reset yearly or monthly?
Your credits reset yearly or after changing your plan (upgrades and downgrades).
If I choose the annual plan, do I have to pay upfront for the entire year?
Yes. Upon finalizing the purchase, you’ll be charged for the entire year. Remember: choosing the annual plan gives you a discount of up to 17% in comparison to the monthly payments. Don’t miss out!