Updates

Surfer's WordPress plugin is now fully connected to content editor, so you can always see its most up-to-date version, and the very same UI you know from the app.

Surfer's app is now available in French and Polish. Switch the interface language and give your whole team the app in the language they actually work in.

The new Topical Map reads user intent, brand knowledge, and business context, and gives you detailed insights about every hub. In development now, and we're recruiting test users.

Agent Analytics reads your server logs to show which pages AI crawlers hit, and how often. See real crawl, impression, and traffic data. Now in closed beta.

Recommendations now read your AI Search Analytics data, so you get one ranked list covering both sides of AI visibility: content to write and optimize, plus off-page moves like buying a mention, fixing sentiment, or climbing a listicle in the sources AI answers cite.

Beta's over. Surfer MCP is now available for everyone on Pro, Peace of Mind, and Enterprise plans, so your AI assistant can use all Surfer's data and features directly. No tab-switching or copy-pasting, so working with Surfer becomes even faster and embedded in your workflow for good. Bonus: Some built-in skills to work even faster.

October's roundup is led by Surfer MCP leaving Beta. Plug Surfer into any agent that speaks MCP and let it plan, write, score, and optimize content with live Surfer data. Try it on Pro, Peace of Mind, and Enterprise plans.

Recommendations now read your AI Search Analytics signals too, so you get a complete action plan for AI SEO. Learn which pages to write and re-optimize, which sources to pitch or buy a mention in, and which sentiment to fix first to earn more mentions.

We have two more features in closed beta: Agent Analytics that tracks which of your pages pages AI crawlers actually fetch, and a rebuilt Topical Map planned around user intent, brand knowledge, and business context. Go test them out!

There's more. The Surfer app now has French and Polish versions of the UI. And we improved our Wordpress plugin so that it had the real feel (and all the funcionalities) of the Content Editor you know from the app.

We've also been knees deep in research. We refreshed one of our studies across all five leading AI search models: It shows that scraped answers and API results return completely different data. So, API-based visibility tools aren't measuring what your buyers see. And we released top 50 ranking domains for all the leading LLMs (ChatGPT, Perplexity, AI Overviews, Google AI Mode, Gemini) for September. We will refresh them monthly.

Dive in!

Surfer MCP is now in Beta, exposing Surfer's capabilities as tools any MCP-compatible AI agent (Claude, ChatGPT, and others) can call directly. Agents can now plan, generate, score, and optimize content end-to-end using live Surfer data — including the full Content Editor lifecycle, Auto-Optimize, SEO and AI Search guidelines, AI Tracker visibility data, and prioritized Recommendations, all grounded in your brand knowledge.

Surfer's Recommendations now incorporate signals from AI Tracker, turning raw AI-visibility data into prioritized action. Instead of only suggesting which pages to optimize or topics to write, Recommendations now tell you three visibility-specific things: which brand mentions to pursue first, where to fix negative or off-message sentiment before it damages your brand, and which new topics to cover to become the cited source for the prompts you're tracking.

The biggest API upgrade yet: full Content Editor control, unified AI SEO score endpoint, and the foundation for Surfer MCP and Agentic Surfy.

Fewer edits, stronger results. Auto-Optimize now knows when SEO is covered and shifts focus to AI Search — no rewrites that break your flow.

One score. Two fronts. The Content Score now shows your SEO and AI Search performance side by side — and Auto-Optimize handles both at once.

AI Tracker now supports Gemini. Users on Pro plans or higher (plans active from January 29th, 2026) — and anyone with a paid AI Tracker add-on — can track brand visibility, citations, and sources in Google’s AI-generated answers.

Enterprise users can now access the AI Tracker API and Looker Studio integration. Bring AI visibility into your dashboards, connect it with performance data, and turn it into a measurable growth signal.

AI Tracker now shows the exact AI responses generated for each tracked prompt. Review full answers, source sentiment, and recurring language to better understand — and influence — how AI presents your brand.

The new Owned Content filter in AI Tracker shows which of your and competitors’ pages are already cited in AI answers. Use those pages as a benchmark to optimize the rest of your content and compound AI visibility.

AI answers are built from many hidden questions. Fan-out queries in AI Tracker show what AI asks next—so you can cover the full topic, earn trust, and get cited more often.

AI mentions aren’t always good. See exact AI responses and source sentiment for every prompt in AI Tracker. Catch bad framing early and fix it at the source.

Mention Gap in AI Tracker shows where competitors are mentioned in AI answers and your brand isn’t. Identify coverage gaps, get a ready-made outreach list, and even buy placements directly when available.

Content Editor outlines now use the full brand, AI, and SEO context. They’re shorter, more natural, citation-ready, and structured like top-ranking articles — so you can use them as real content briefs right away.

AI Search guidelines are now available to all users in Content Editor. Get real-time suggestions for citation-optimized writing, or use Auto-Optimize to automatically add missing entities and facts in one click.

SSO just made Enterprise life easier. Turn it on once, and every new teammate who logs in gets instant access—no door-wrestling, no admin busywork.

Teach Surfer about your business. Brand Knowledge helps every AI tool write with your brand’s offer, audience, and details in mind.

Analyze any two brands in AI Tracker. Compare visibility, prompts, and models to uncover mention gaps and outsmart your competitors.

The tools you already use inside Surfer are now ready for your custom workflows. With the Surfer API add-on, you can connect both Humanizer and AI Detector straight into your own systems, dashboards, or automation flows.

Content packed with verified facts ranks higher in search and gets picked up by AI. Use Facts in Surfer to fill in missing info, boost topical authority, and increase your chances of being cited by ChatGPT, Google AI Overviews, and more.

Say hello to Sites — your new SEO mission control.

No more tab chaos or tool-hopping. Sites brings all your SEO essentials into one smart hub, powered by live data from your connected Google Search Console. Track performance in the new Dashboard, refresh underperforming content with Content Audit, and generate strategic ideas via Topical Map — all in one place.

And that’s just the beginning. Sites delivers weekly recommendations tailored to your site’s needs, so you always know what to do next.

Smarter strategy. Clearer insights. Less busywork.

Start using Sites and take control of your SEO like never before.