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AI VISIBILITY PLATFORM

Be the answer in Google – everywhere buyers search.

Track your visibility, position and sentiment in ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews, then create the content that gets you cited.

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150,000+ companies tracking AI visibility

Rated 4.8/5 on G2 · 546 reviews

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Visibility OverviewVisibility Score, mention rate and average position, by brand, prompt, topic, model and date.
Visibility score: 64How often and how prominently your brand appears.
+7 vs prev. 7d
  1. 71Nike
    Visibility score 71    Nike
  2. 64Trailpace
    Visibility score 64    TrailpaceYOU
  3. 58Adidas
    Visibility score 58    Adidas
  4. 43New Balance
    Visibility score 43    New Balance
Topics & PromptsThe prompts your buyers ask in AI models, grouped by topic.
PromptsVisibility score
Trailpace vs Nike96+2 vs prev. 7d
best running shoes for beginners78+12 vs prev. 7d
most cushioned running shoes for long runs61Same as prev. 7d
how to start trail running53+14 vs prev. 7d
best trail running shoes52+15 vs prev. 7d
Sources: 486Every domain and URL the answers cite, how often, and whether it mentions you.
LinkTimes shown
reddit.com/r/RunningShoeGeeks/comments/best_beginner_shoes52
runrepeat.com/guides/best-running-shoesMentions Trailpace47
runnersworld.com/gear/best-running-shoes-for-beginners38
believeintherun.com/best-running-shoesMentions Trailpace29
youtube.com/watch?v=running-shoes-202621

Trusted by 150,000+ brands and agencies

Don't just rank. Be the definitive answer. Surfer gives you the data and workflow to win the new wave of AI engines like ChatGPT and Claude — and traditional search too.

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domain.com — mentioned as #1
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You are not the answer

Buyers ask AI first now. {favicon} {brand name} isn't the answer — they hear someone else.

See if you're the answer — no signup needed

HOW IT WORKS

One platform. One workflow. Full content loop.

AI visibility tracking that shows what to fix

01 — Track

Add the prompts your buyers ask

Each prompt runs in ChatGPT, Gemini, Perplexity, Google AI Mode and AI Overviews. See which engines mention you, and how high.

Explore the full app
Prompts
Visibility score64+7 vs prev. 7d
Mention rate58%+5 vs prev. 7d
Average position2.4−0.3 vs prev. 7d
TopicBrandsAvg. pos.Mention rateVisibility
Running shoes2 promptsTNA+142.2100%70
best running shoes for beginners2.0100%78
most cushioned running shoes for long runs2.4100%61
Trail running3 promptsNAT+213.173%50
Comparisons1 promptTNA+31.0100%96
By engine“best running shoes for beginners”
ChatGPT#1Visibility 71
Gemini#3Visibility 58
Perplexity#2Visibility 66
AI Mode#2Visibility 61
AI Overviews#2Visibility 64

02 — Compare

Spy on competitors and read the sentiment

Visibility Score, mention rate and average position for you and every competitor, plus what the answers say about you.

Explore the full app
Competitors
CompetitorAvg. pos.Mention rateVisibility score
Nike1.966%71
TrailpaceYOU2.458%64
Adidas3.149%58
New Balance4.231%43
Brand PerceptionBased on 312 AI answers
82Sentiment
Positive themes
  • Comfortable on long runs
  • Grip on muddy trails
  • Good value for the cushioning
Negative themes
  • Smaller racing range
  • Sizing varies by model
Sentiment by brand
Trailpace82
Nike74
Adidas69
New Balance61

03 — Find gaps

Find & fix Mention Gaps

See every source the answers cite, and the ones that name a competitor but not you: your outreach list.

Explore the full app
Sources
Domains214
URLs486
Your URLs shown7
Mention Gap
Nike96 Gap 141 Shared 118 Trailpace
Adidas64 Gap 112 Shared 147 Trailpace
New Balance41 Gap 87 Shared 172 Trailpace
URLsAll sourcesMention gap
SourceMentionedBrandsTimes shown
reddit.com/r/RunningShoeGeeks/comments/best_beginner_shoesNoNA52
runrepeat.com/guides/best-running-shoesYesTNAN47
runnersworld.com/gear/best-running-shoes-for-beginnersNoNAN38
believeintherun.com/best-running-shoesYesTN29
youtube.com/watch?v=running-shoes-2026NoN21
trailpace.com/tempo-cushion-2YesT18

04 — Create

Turn insights into content built to be cited

Get a prioritized action list. Surfy helps you write and optimize the page in the Content Editor with live guidelines, and the Re-optimization Loop flags every drop and ships the fix that brings the mention back.

Explore the full app
Recommendations 12
  • Create Write “How to start trail running”Gemini and AI Overviews skip Trailpace for “best trail running shoes”.HighOpen in Content Editor
  • Outreach Get reviewed on runnersworld.comCited in 38 answers. Lists Nike, Adidas and New Balance, not Trailpace.High
  • Optimize Update trailpace.com/summit-trail-3Add a comparison table for “best waterproof trail running shoes”.Medium
Explore the full app
How to start trail runningContent Score86SEO90AI Search
How to start trail running

Trail running starts with the right shoes, a short loop and an easy pace. Here is how to take your first runs off the road.

1. Start with short, easy loops

Run 30 minutes on a flat trail, walk the climbs and keep a pace you can talk at.

2. Choose shoes built for the trail

Pick shoes with deep lugs for grip, a cushioned midsole for rocks and an upper that drains fast after mud.

SurfyWrite “How to start trail running”
  • Write the draft
  • Optimize with live guidelines
Re-optimization Loop
  1. AI mention lostGemini stopped citing Trailpace for “best trail running shoes”
  2. New recommendations ready
  3. Fixed: mention backGemini cites Trailpace again

Surfer MCP

Bring Surfer into ChatGPT, Claude, and every AI agent.

Surfer MCP is now in the Claude directory and the ChatGPT plugin directory. Connect in one click and get live Surfer data inside ChatGPT, Claude, Perplexity, Gemini, and more. No code required; just ask.

Learn more →

One-click installClaudeChatGPT

How did our AI visibility change since last month, per platform? Where's our mention gap?

Surfer Comparing AI visibility per platform since last month

Trailpace's Visibility Score is 64, up from 41 on Oct 13 (+23). By platform today:

  • ChatGPT71
  • Perplexity66
  • AI Overviews64
  • AI Mode61
  • Gemini58

Mention gap: 96 cited sources name Nike but not Trailpace, and 141 name both. The biggest ones: reddit.comrunnersworld.comyoutube.com.

Create the report12 Recommendations close this gap

These brands became the answer.

Customer stories →
#141 → #3
in AI visibility
Read story →
1,200+
citations in Google’s AI Overviews
Read story →
2.6K
AI responses
Read story →
1M+
clicks per week
Read story →
“Before this, we had no way to measure how our brand showed up in AI tools. Now we can spot gaps, monitor growth, and adjust our strategy in real time.”
Michał Leszczyński
GetResponse
THE SURFER ADVANTAGE

5x the data. 1x the price. 100% reality.

Model APIs don't return what people see in the apps. In Surfer's test of 1,000 prompts, API and app answers overlapped 30% at best.

Real, unfiltered data

Surfer collects answers from the AI apps your customers use, not from APIs, so you get the citations, links and live search results that API answers miss. See the study.

Everywhere at once

One tracked prompt covers ChatGPT, Gemini, Perplexity, AI Mode and AI Overviews, for the same price.

Since 2018, Surfer has shown what ranks, starting with the first Content Score. Now it also shows what gets you cited by AI, in the same workflow.

The data speaks for itself

Surfer's AI Tracker data, analyzed across millions of AI answers and citations.

AI citationsDS-01 →
38%
of AI citations come from a page's first 100 words
Domain authorityDS-02 →
5M
AI citations analyzed: domain authority barely predicts which sources AI search engines cite
AI OverviewsDS-03 →
67.82%
of AI Overview citations don't rank in Google's top 10
AI citation reportDS-04 →
36M
AI Overviews and 46 million citations analyzed to find the domains Google's AI cites most
Data studies
->

Frequently asked questions

Which AI models does Surfer track?

ChatGPT, Gemini, Perplexity, Google AI Mode and Google AI Overviews. Each prompt you track shows its answers in all five, side by side.

How often does Surfer refresh AI visibility data?

Up to every day. Each refresh reruns all your prompts, so you can see changes by day, model and prompt.

Does Surfer use the ChatGPT or Gemini API to get answers?

No. Surfer collects answers from the AI apps themselves, the same answers your customers see. In Surfer’s test of 1,000 prompts across five AI products, answers from the APIs overlapped with the answers in the apps by 30% at best. Read the study.

Can I use Surfer inside Claude and ChatGPT?

Yes. Surfer MCP is in the Claude directory and the ChatGPT plugin directory. Connect in one click and get live Surfer data inside ChatGPT, Claude, Perplexity, Gemini, and more. No code required; just ask. You can also ask Claude or ChatGPT about your tracking data through Surfer MCP.

What's the difference between Surfer and Profound?

Profound is an enterprise AI visibility platform: mentions, citations, sentiment and prompt demand across nine AI engines, with agents that draft content. Surfer tracks AI visibility in five engines and adds SEO content tools to improve it: the Content Editor with live SEO and AI Search scores, AI writing, keyword research, the Topical Map and Content Audit.

What's the difference between Surfer and Peec AI?

Both track how AI engines mention your brand and competitors, and both suggest actions. Peec AI adds a content optimization workspace with suggested rewrites. Surfer adds a full SEO content workflow: a Content Editor with live SEO and AI Search scores, AI writing, keyword research, the Topical Map and Content Audit.

What do I do after tracking my AI visibility?

Act. Topical Map, Content Editor, and Content Audit help you plan, write, and refresh the content AI models pick up and cite. The same content is designed to improve both AI citations and rankings, so classic SEO keeps working for you while your AI visibility grows.

How much does AI visibility tracking in Surfer cost?

Surfer's AI Search Analytics plan tracks five AI engines daily for $82/mo, billed yearly, with mention gap, sentiment and cited sources. Plans are public; see the pricing page.

Elite visibility system without the enterprise price tag

Your buyers are already looking for you. Turn content into connections and become the brand that’s seen, cited, and trusted — no matter where people search.

AI visibility tracking from $82/month, 5 engines, daily.

Start for free →
Get free AI visibility report
ChatGPT

best running shoes for beginners

For a first pair, these are the shoes reviewers and runners recommend most:

  1. TrailpaceYOUGrippy, cushioned shoes for trail and roadtrailpace.comrunrepeat.com
  2. NikeThe widest range of racing and training shoesrunnersworld.com
  3. AdidasResponsive foam for fast training runsrunrepeat.com
Sources