A seasoned Chaos Coordinator and all-around marketer with 10+ years of experience in product, strategy, and growth. Makes sure you’re always up-to-date on the coolest things you can do in Surfer.
What's New at Surfer? October 2026 Product Roundup
Surfer evolves so that you can automate AI SEO and always know your next move: MCP out of beta, smarter recommendations, Agent Analytics, new Topical Map. Plus and updated Wordpress Plugin and more languages to choose from.
How to Rank in Google AI Mode: What the Data Actually Says
We ran a 20-factor rubric on Google AI Mode citations. It rewards good content more than any AI engine we track. Here's what to fix first.
How to Rank in ChatGPT: What the Data Actually Says
ChatGPT ditched sourcing as its top ranking factor. After scoring 650,000+ AI citations, we found your first paragraph now decides most of it. See what else to do to optimize for ChatGPT.
Why Almost 40% of AI Citations Come from Your First 100 Words
We analyzed 100,000 AI citation placements across 10,000 AI Overviews responses and found 38% come from a page's first 100 words. Here's why position beats quality.
Why You Cannot Track AI Visibility Through an API: 2026 Data From ChatGPT, Perplexity, Gemini, AI Mode, and AI Overviews
The differences between API data and scraped UI data are huge. We analyzed 1000 prompts and found that the overlap is just 30%... at best.
The 2026 AI SEO Workflow, Backed by Surfer’s Top Performers
See the exact 3-step process Surfer’s top users used to grow clicks and get cited in AI answers in 2025. Copy it to find quick wins faster, write pages that rank and get mentioned, and track what AI is saying about you in 2026.