How to Rank in Google AI Mode: What the Data Actually Says
We ran a 20-factor rubric on Google AI Mode citations. It rewards good content more than any AI engine we track. Here's what to fix first.
Digital marketer with love for SEO. Michał co-founded Surfer and has been evangelizing the product and data-driven approach to optimization ever since. He trained hundreds of SEOs, copywriters, and marketers on on-page SEO, content, and technical optimization.
How to Rank in Google AI Mode: What the Data Actually Says
We ran a 20-factor rubric on Google AI Mode citations. It rewards good content more than any AI engine we track. Here's what to fix first.
How to Rank in ChatGPT: What the Data Actually Says
ChatGPT ditched sourcing as its top ranking factor. After scoring 650,000+ AI citations, we found your first paragraph now decides most of it. See what else to do to optimize for ChatGPT.
Why Almost 40% of AI Citations Come from Your First 100 Words
We analyzed 100,000 AI citation placements across 10,000 AI Overviews responses and found 38% come from a page's first 100 words. Here's why position beats quality.
Why You Cannot Track AI Visibility Through an API: 2026 Data From ChatGPT, Perplexity, Gemini, AI Mode, and AI Overviews
The differences between API data and scraped UI data are huge. We analyzed 1000 prompts and found that the overlap is just 30%... at best.
Can You Trust AI Content Detection Tools? Originality.ai Case Study
Our study shows that using AI tools to verify human vs AI content can be more misleading that you might think
4 ways to Use Machine Learning SEO algorithms
Learn how you can rank higher and increase traffic by using automated machine learning seo tools
Surfer NLP vs. Google NLP Test: The Battle for the Best SEO Content Guidelines
Learn how Google uses NLP to identify what good content is, and how you can use this for better SEO performance of your blogs
The Great Search Intent Analysis: Top SEOs on User Intent + Big Data Case Study on Intent Changes
Learn how to identify and use search intent from the top SEO marketers and inside details of a case study